White-Label WordPress Hosting for Agencies

Hosting that actually fixes your clients' websites. The agency partner most hosts can't be.

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Why Agencies Choose FatLab for White-Label Hosting

15+ Years Supporting WordPress
200+ Sites Under Management
24/7 Monitoring and Alerts
< 2hr Average Response Time

True white label partnership: your brand, our expertise

Direct agency experience with proven case studies

Flexible engagement models from 100% invisible to strategic consulting

White label WordPress maintenance, security, hosting, and support: your clients never see us

How White-Label WordPress Hosting Works

From first call to fully operational partnership in as little as two weeks

1

Discovery Call

We discuss your agency's needs, client portfolio, and preferred partnership model (invisible, hybrid, or acknowledged).

2

Onboarding & Migration

We migrate your existing client sites to our managed infrastructure with zero downtime. Most agencies complete migration within 30-60 days. See our guide to switching white-label WordPress partners.

3

Ongoing Maintenance & Support

Weekly updates, daily backups, security monitoring, and performance optimization run automatically under your brand. You handle client communication; we handle everything technical.

4

Scale as You Grow

Add new client sites anytime. Volume pricing improves as your portfolio grows. No long-term contracts locking you in.

The FatLab White Label Advantage

Why agencies choose us over building internal teams or other providers

Agency Experience That Matters

We don't just work with agencies. We come from them. FatLab founder Shane Larrabee spent years at Ogilvy, The Hoffman Agency, and Brodeur Partners before founding FatLab. That background shapes everything about how we operate: we understand client relationships, deadlines, scope creep, and the pressure of keeping clients happy while staying profitable.

Merrick Creative trusts us with more than 30 websites, a testament to our reliable, scalable partnership approach.

We've built and hosted websites for agencies including Merrick Creative, Sage Growth, Gensler, Webb Mason, and Olive AI. Each partnership demonstrates our ability to scale from boutique agencies to enterprise marketing organizations.

Three Partnership Models: Your Choice

100% Invisible Partner

  • Complete backend operations
  • No client-facing presence
  • All communications through your team
  • Your brand on all deliverables

Hybrid Strategic Partner

  • Background operations with strategic consulting when needed
  • Client involvement on technical strategy calls
  • Flexible visibility based on project needs

Acknowledged Technology Provider

  • Transparent hosting and technical partner
  • Direct client communication for technical matters
  • Agency handles billing and primary relationship

Unlike generic WordPress support or maintenance plans sold directly to website owners, our white label WordPress services are designed specifically for agencies who need to offer these services under their own brand. Your clients get the support they need, you maintain the relationship and margin, and we stay completely invisible.

Where Most Hosts Stop, We Keep Going

Most managed WordPress hosts are excellent at infrastructure. They keep your servers up, push WordPress updates, and run security scans. That's table stakes, and there are several great providers out there that do it well. But what happens when your client's contact form silently stops sending submissions, a plugin update breaks the checkout, or the page builder conflicts with the SEO plugin three weeks after launch?

At most hosts, that's where the ticket gets bounced back: "That's a plugin issue. We can't help you with third-party plugin conflicts."

That's where we keep going.

Generic Managed Host FatLab White-Label Partner
Server uptime, SSL, CDN, daily backups ✓ ✓
WordPress core updates ✓ ✓
Security scanning + WAF ✓ ✓
Plugin conflict debugging ✗ ✓
Custom theme / code troubleshooting ✗ ✓
Developer-to-developer communication ✗ ✓
Emergency response (after hours) Sometimes ✓
WordPress developer on call ✗ ✓
White-label everything (your brand to client) Limited ✓

Want a deeper read on what agencies should expect from a hosting partner? See our take on WordPress hosting for agencies: beyond infrastructure.

Why Agencies Partner With FatLab

We're the quiet partner behind the scenes, keeping your clients' sites running flawlessly.

  • Developer-to-developer communication
  • White-labeled support available
  • Fast responses, no ticket tiers
  • We work directly with your clients or stay invisible (your call)
  • Fully managed hosting with security, CDN, backups, and updates
  • Free staging environments
  • Plugin & theme licensing support
  • Discounted rates based on volume

White-Label WordPress Hosting Pricing for Agencies

Volume-based pricing designed for agency resale. Your clients, your brand, our bulletproof backend. The more sites you manage, the better your per-site rate.

Your Volume Per Site Example Monthly
5-14 sites $79/site $395 - $1,106
15-29 sites $69/site $1,035 - $2,001
30+ sites $59/site $1,770+

Minimum: 5 sites required to qualify for agency pricing. Dev support: $100/hr, bill it back to your clients at your rate.

Schedule Partner Call View Full Agency Pricing

What's Included in Our White-Label Hosting Plans

Everything your agency needs to deliver premium WordPress services under your brand

What Hosting Includes

Unlike published WordPress support plans sold directly to website owners, our white-label WordPress hosting uses wholesale pricing designed for agency resale. You pay us at wholesale rates and package our hosting + maintenance + support under your brand at whatever price point fits your business.

Our Agency Pricing Includes:

  • Flat project rates for development and build services
  • Reduced hourly rates for ongoing development work
  • Volume pricing on white label hosting services
  • Flexible terms that scale with your growth
  • No minimums: start with one site and grow from there

Everything Your Agency Needs:

  • Complete hosting infrastructure with enterprise security
  • White label options, from invisible to acknowledged partner
  • Priority human support with developer access
  • Staging and development environments
  • Regular maintenance and updates included
  • Premium plugins included (Akismet, Imagify, Gravity Forms, ACF, Redis Object Cache Pro)

Your Margin, Your Business

White label pricing is built for resale. You pay wholesale rates and package our services under your brand at whatever price point fits your agency and clients.

Your Cost (30+ sites) Your Client Price Your Monthly Margin
$59/site $99/site $40 (68%)
$59/site $149/site $90 (153%)
$59/site $199/site $140 (237%)

Most FatLab agency partners achieve 70-240% margins on white label WordPress maintenance and hosting services. You control the pricing, packaging, and client relationship.

Partnership Benefits

  • Dedicated account management for your agency
  • Priority support with 2-hour response times
  • Direct developer-to-developer communication
  • Quarterly business reviews and strategy calls
  • Marketing support with co-branded materials
  • Flexible billing options to match your workflow

Ready to discuss custom agency pricing?

Let's create a partnership package that fits your agency's needs and budget.

Schedule a Partnership Call

White-Label WordPress Hosting, Maintenance & Support

Everything your agency needs to offer comprehensive WordPress services under your brand

White label WordPress maintenance and white label WordPress support serve different needs, and agencies should offer both.

Maintenance is proactive, scheduled care: weekly updates tested in staging, daily backups, real-time security monitoring, performance optimization, and uptime tracking. It prevents problems before they happen. Support is reactive, on-demand problem-solving: bug fixes, plugin conflicts, theme issues, emergency response, and technical troubleshooting. It resolves problems when they occur. Together, they give your clients complete WordPress coverage under your brand. See how white-label WordPress maintenance works for agencies running 50+ client sites.

White Label Hosting & Infrastructure

  • Enterprise-grade hosting with Cloudflare CDN and WAF
  • Staging environments for every project
  • SSL management across all levels
  • Daily backups with disaster recovery
  • Performance optimization and load testing
  • Volume-based pricing that scales with your agency

Development & Build Services

  • Your strategic direction and design
  • Our technical implementation and build
  • Quality assurance and testing
  • Launch coordination and support
  • Post-launch optimization

White Label WordPress Support Services

  • Real humans, not ticket systems
  • 2-hour response times for priority clients
  • Developer-to-developer communication
  • Emergency response and troubleshooting
  • Direct client support or behind-the-scenes (your choice)
  • White label support that keeps your brand front and center

Enterprise Security Services

  • Real-time malware scanning with Imunify360
  • OWASP Top 10 firewall protection
  • DDoS mitigation
  • PCI DSS-level security standards
  • 24/7 monitoring with human review
  • Automatic and manual malware removal

White Label WordPress Maintenance Services

Advanced Technical Services

  • Custom WordPress development
  • Plugin and theme customization
  • E-commerce integration
  • API integrations and third-party connections
  • Performance optimization
  • SEO technical implementation

White Label WordPress Support: From Updates to Emergency Response

From performance and updates to white-label emergency support, we maintain what your agency builds, invisibly.

Security icon - White label WordPress security and protection services for agencies

Security

Real-time malware scans, firewall, SSL, and cleanup. All included.

Updates icon - White label WordPress maintenance and update services for agencies

Update Handling

Plugin, theme, and core updates handled weekly with rollback protection.

Performance icon - White label WordPress speed optimization and performance services

Performance

Speed tuning, caching, CDN, and load testing to keep things blazing fast.

Support icon - White label WordPress support and agency client services

Support

Real humans. Fast response. You or your client, we're here either way.

Proven Agency Partnership Success

Real results from agencies that trust FatLab as their white label partner

Merrick Creative

Boutique brand & technology consultancy

  • 30+Websites
  • 2+ yrsPartnership
  • Zero DowntimeMigration

The Challenge

Merrick Creative, a brand management and technology consultancy, ran its clients' websites on servers it managed itself. The servers were not the problem: nobody was watching the sites around the clock, and when something broke, there was no one to call.

Our White-Label Solution

  • Complete migration to fully managed hosting
  • 100% invisible white label operations
  • Production, staging, and development environments
  • Enterprise security with Cloudflare CDN and WAF
  • 24/7 monitoring and proactive maintenance

The Results

  • Zero-downtime migration: every site cut over with no client interruption
  • A team to call when something breaks, backed by our under-two-hour average response time
  • Complete hosting peace of mind for luxury real estate and hospitality brands
  • Scalable foundation supporting agency growth

Gensler

Global architecture & design firm

  • GlobalDesign Leader
  • White-LabelDevelopment
  • Multi-SiteClient Network

The Challenge

Gensler, a global leader in architecture and design, needed a dependable development partner to bring their bold visual designs to life for high-end clients across industries.

Our Technical Implementation

  • Pixel-perfect development from design files
  • Custom WordPress interfaces tailored for simple editing
  • Enterprise-grade performance and security
  • Flexible layout components for future scalability
  • Complete white label delivery under Gensler's brand

Ongoing Partnership

  • Continued hosting and support for multiple client sites
  • Performance optimization and monitoring
  • Security updates and technical consultations
  • Seamless collaboration on new projects

Premium clients delivered: Coyle & Company, New Hudson Facades

ISS-USA

From white-label build to decade-plus client

  • 10+ yrsPartnership
  • White-LabelOrigin
  • CustomDonations Platform

D.C. communications firm K Global brought FatLab in as their white-label development team to build a custom donation platform for International Social Service USA. After launch, FatLab transitioned into the direct hosting, maintenance, and support role, and the site has been with us a decade-plus later.

This is the long-term outcome of strong white-label work. Sites we build for agency partners often become long-term hosting clients. That's the natural evolution when an agency doesn't want ongoing hosting in their service mix.

Grow Your Agency Without Growing Your Headcount

Transform your agency's service offerings and revenue potential

Increase Your Revenue Opportunities

  • Add hosting and maintenance to every project
  • Recurring monthly revenue streams
  • Higher project values with technical expertise
  • Retention through ongoing support relationships

Expand Your Service Capabilities

  • Offer enterprise-grade hosting without infrastructure investment
  • Provide 24/7 support without hiring technical staff
  • Deliver advanced security and performance optimization
  • Handle complex WordPress development projects with our white label development services

Reduce Internal Workload

  • Eliminate technical support interruptions
  • No more emergency server issues
  • Focus your team on strategy and creative work
  • Scale without adding technical overhead

White Label vs. Direct WordPress Services: What's the Difference?

Many agencies ask: "What makes white label WordPress maintenance different from regular WordPress support plans?"

Regular WordPress Support Plans are sold directly to website owners who want ongoing maintenance and support for their own sites. The provider brands these services, pricing is published, and the end client works directly with the support company.

White Label WordPress Maintenance Services are designed for agencies to resell under their own brand. We provide the technical work invisibly. Your clients see your branding, contact your team, and have no idea we exist. You set your own pricing, maintain the client relationship, and keep the margin.

If you're an agency looking to offer WordPress maintenance, support, or hosting without building an internal technical team, white label services let you expand your offerings while maintaining your brand and client relationships. For agencies new to this model, our complete white-label WordPress services guide walks through partnership models, pricing, and implementation step by step.

Learn More About White-Label WordPress Hosting

Deep-dive resources for agencies evaluating white-label partnership models.

White-Label WordPress Services: A Complete Guide for Agencies

Complete guide to white label WordPress services for agencies covering development, hosting, maintenance, and support

WordPress Hosting for Agencies: Beyond Infrastructure

WordPress hosting for agencies without becoming a hosting company

White-Label WordPress Maintenance for Agencies

White label WordPress maintenance services for agencies that scale without hiring

Free Tools for Agency Partners

Evaluate hosting options and estimate migration timelines for your clients.

Free Tool

Hosting Comparison Matrix

Compare white label hosting providers on the features agencies care about most.

Try it free →
Free Tool

Migration Estimator

Get a realistic timeline and scope estimate for migrating client sites to managed hosting.

Try it free →
Free Tool

True Cost Calculator

Show clients the real cost of WordPress when you factor in hosting, maintenance, and support.

Try it free →

Ready to Partner?

Join agencies like Merrick Creative and Gensler who trust FatLab as their white label WordPress partner.

Schedule Consultation

White Label WordPress Hosting FAQs

Have more questions? View all frequently asked questions.

We provide all hosting, maintenance, security, and support under your brand. Your clients see your company name, contact you for support, and never know we exist. You maintain the client relationship while we handle all technical work behind the scenes.

White label WordPress maintenance services are designed for agencies to resell under their own brand - we provide the technical work completely invisibly while you maintain the client relationship and set your own pricing. Regular WordPress support plans are sold directly to website owners by the hosting company, with published pricing and direct client relationships. If you're an agency, white label services let you offer comprehensive WordPress maintenance and support without your clients ever knowing we exist.

Yes, that's exactly why agencies use white label WordPress support services. You don't need any technical expertise - we handle all the maintenance, security, updates, and support work behind the scenes. You maintain the client relationship and communication, we handle all technical aspects invisibly. Your clients get expert WordPress support under your brand, and you don't need to hire developers or system administrators.

Yes, that's exactly what our white label program offers. You can package our services as your own, set your own prices, and build recurring revenue. We provide the infrastructure and expertise; you provide the client relationships and grow your business.

We provide full technical support, but clients always go through you first. You can escalate issues to us, and we resolve them under your brand. We also train your team on common issues and provide documentation you can customize with your branding.

We offer wholesale pricing that leaves room for healthy margins. You pay us a wholesale rate and charge your clients whatever you choose. Most partners achieve 50-100% markups. Volume discounts available for agencies managing 10+ sites.

No technical expertise required - that's why agencies partner with us. You handle client relationships and communication; we handle all technical aspects. We provide training on managing client expectations and basic troubleshooting to help you succeed.

Absolutely. Create your own service tiers, bundle hosting with your other services, or offer custom packages. We provide the flexible infrastructure and support to accommodate whatever packaging makes sense for your business model and clients.

We provide 24/7 monitoring and emergency response for all white label sites. Critical issues are handled immediately. You're notified of any emergency work, and we can either communicate through you or directly with clients in true emergencies (based on your preference).

We bill you monthly for all sites under management at wholesale rates. You handle your own client billing, set your own terms, and keep all the margin. This gives you complete control over pricing, payment terms, and client relationships.

Yes, we handle migrations for all your existing clients. Present it as upgrading to better infrastructure or enhanced services. We manage the technical migration while you manage client communication. Most agencies transition their entire portfolio within 30-60 days.

FatLab's white label WordPress maintenance plans start at $79/site for 5-14 sites, dropping to $59/site at 30+ sites. Every plan includes managed hosting, enterprise security with Cloudflare CDN and WAF, daily backups, weekly updates, uptime monitoring, and support. Premium plugins like Akismet, Imagify, Gravity Forms, ACF, and Redis Object Cache Pro are included at no extra cost. You set your own client pricing and keep the margin. Most agency partners achieve 70-240% markups. Development support is available at $100/hour for agencies to bill back at their own rate.

White label WordPress maintenance is proactive, scheduled care: weekly updates tested in staging environments, daily backups, real-time security monitoring, performance optimization, and uptime tracking. It prevents problems before they happen. White label WordPress support is reactive, on-demand problem-solving: bug fixes, troubleshooting, plugin conflicts, theme issues, and emergency response. It resolves problems when they occur. FatLab provides both services under your agency's brand. Most agencies package maintenance and support together to give their clients complete WordPress coverage.