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Why Agencies Choose White Label WordPress Maintenance
True white label partnership: your brand, our expertise
Direct agency experience with proven case studies
Flexible engagement models from 100% invisible to strategic consulting
White label WordPress maintenance, security, hosting, and support: your clients never see us
How White Label WordPress Maintenance Works
From first call to fully operational partnership in as little as two weeks
Discovery Call
We discuss your agency's needs, client portfolio, and preferred partnership model (invisible, hybrid, or acknowledged).
Onboarding & Migration
We migrate your existing client sites to our managed infrastructure with zero downtime. Most agencies complete migration within 30-60 days.
Ongoing Maintenance & Support
Weekly updates, daily backups, security monitoring, and performance optimization run automatically under your brand. You handle client communication; we handle everything technical.
Scale as You Grow
Add new client sites anytime. Volume pricing improves as your portfolio grows. No long-term contracts locking you in.
The FatLab White Label Advantage
Why agencies choose us over building internal teams or other providers
Agency Experience That Matters
We don't just work with agencies. We come from them. FatLab founder Shane Larrabee spent years at Ogilvy, The Hoffman Agency, and Brodeur Partners before founding FatLab. That background shapes everything about how we operate: we understand client relationships, deadlines, scope creep, and the pressure of keeping clients happy while staying profitable.
Merrick Creative trusts us with approximately 50 websites, a testament to our reliable, scalable partnership approach.
We've built and hosted websites for agencies including Merrick Creative, Sage Growth, Gensler, Webb Mason, and Olive AI. Each partnership demonstrates our ability to scale from boutique agencies to enterprise marketing organizations.
Three Partnership Models: Your Choice
100% Invisible Partner
- Complete backend operations
- No client-facing presence
- All communications through your team
- Your brand on all deliverables
Hybrid Strategic Partner
- Background operations with strategic consulting when needed
- Client involvement on technical strategy calls
- Flexible visibility based on project needs
Acknowledged Technology Provider
- Transparent hosting and technical partner
- Direct client communication for technical matters
- Agency handles billing and primary relationship
Unlike generic WordPress support or maintenance plans sold directly to website owners, our white label WordPress services are designed specifically for agencies who need to offer these services under their own brand. Your clients get the support they need, you maintain the relationship and margin, and we stay completely invisible.
Why Agencies Partner With FatLab
We're the quiet partner behind the scenes, keeping your clients' sites running flawlessly.
- Developer-to-developer communication
- White-labeled support available
- Fast responses, no ticket tiers
- We work directly with your clients or stay invisible (your call)
White-Label WordPress Infrastructure Pricing
Volume-based pricing designed for agency resale. Your clients, your brand, our bulletproof backend. The more sites you manage, the better your per-site rate.
| Your Volume | Per Site | Example Monthly |
|---|---|---|
| 5-14 sites | $79/site | $395 - $1,106 |
| 15-29 sites | $69/site | $1,035 - $2,001 |
| 30+ sites | $59/site | $1,770+ |
Minimum: 5 sites required to qualify for agency pricing. Dev support: $100/hr, bill it back to your clients at your rate.
What's Included in White Label WordPress Maintenance Plans
Everything your agency needs to deliver premium WordPress services under your brand
Hosting & Development Discounts for Agency Partners
Unlike published WordPress support plans sold directly to website owners, our white label WordPress maintenance and support services use wholesale pricing designed for agency resale. You pay us at wholesale rates and package our services under your brand at whatever pricing makes sense for your business.
Our Agency Pricing Includes:
- Flat project rates for development and build services
- Reduced hourly rates for ongoing development work
- Volume pricing on white label hosting services
- Flexible terms that scale with your growth
- No minimums: start with one site and grow from there
Everything Your Agency Needs:
- Complete hosting infrastructure with enterprise security
- White label options, from invisible to acknowledged partner
- Priority human support with developer access
- Staging and development environments
- Regular maintenance and updates included
- Premium plugins included (Akismet, Imagify, Gravity Forms, ACF, Redis Object Cache Pro)
Your Margin, Your Business
White label pricing is built for resale. You pay wholesale rates and package our services under your brand at whatever price point fits your agency and clients.
| Your Cost (30+ sites) | Your Client Price | Your Monthly Margin |
|---|---|---|
| $59/site | $99/site | $40 (68%) |
| $59/site | $149/site | $90 (153%) |
| $59/site | $199/site | $140 (237%) |
Most FatLab agency partners achieve 70-240% margins on white label WordPress maintenance and hosting services. You control the pricing, packaging, and client relationship.
Partnership Benefits
- Dedicated account management for your agency
- Priority support with 2-hour response times
- Direct developer-to-developer communication
- Quarterly business reviews and strategy calls
- Marketing support with co-branded materials
- Flexible billing options to match your workflow
Ready to discuss custom agency pricing?
Let's create a partnership package that fits your agency's needs and budget.
Schedule a Partnership CallWhite Label WordPress Maintenance & Support Services
Everything your agency needs to offer comprehensive WordPress services under your brand
White label WordPress maintenance and white label WordPress support serve different needs, and agencies should offer both.
Maintenance is proactive, scheduled care: weekly updates tested in staging, daily backups, real-time security monitoring, performance optimization, and uptime tracking. It prevents problems before they happen. Support is reactive, on-demand problem-solving: bug fixes, plugin conflicts, theme issues, emergency response, and technical troubleshooting. It resolves problems when they occur. Together, they give your clients complete WordPress coverage under your brand.
White Label Hosting & Infrastructure
- Enterprise-grade hosting with Cloudflare CDN and WAF
- Staging environments for every project
- SSL management across all levels
- Daily backups with disaster recovery
- Performance optimization and load testing
- Volume-based pricing that scales with your agency
Development & Build Services
- Your strategic direction and design
- Our technical implementation and build
- Quality assurance and testing
- Launch coordination and support
- Post-launch optimization
White Label WordPress Support Services
- Real humans, not ticket systems
- 2-hour response times for priority clients
- Developer-to-developer communication
- Emergency response and troubleshooting
- Direct client support or behind-the-scenes (your choice)
- White label support that keeps your brand front and center
Enterprise Security Services
- Real-time malware scanning with Imunify360
- OWASP Top 10 firewall protection
- DDoS mitigation
- PCI DSS-level security standards
- 24/7 monitoring with human review
- Automatic and manual malware removal
White Label WordPress Maintenance Services
- Complete white label WordPress maintenance under your brand
- Weekly WordPress, plugin, and theme updates
- Security monitoring and malware cleanup
- Performance monitoring and optimization
- Regular security audits and fixes
- Plugin licensing management
- Uptime monitoring and alerts
Advanced Technical Services
- Custom WordPress development
- Plugin and theme customization
- E-commerce integration
- API integrations and third-party connections
- Performance optimization
- SEO technical implementation
White Label WordPress Support: From Updates to Emergency Response
From performance and updates to emergency response, we maintain what your agency builds, invisibly.
Security
Real-time malware scans, firewall, SSL, and cleanup. All included.
Update Handling
Plugin, theme, and core updates handled weekly with rollback protection.
Performance
Speed tuning, caching, CDN, and load testing to keep things blazing fast.
Support
Real humans. Fast response. You or your client, we're here either way.
Proven Agency Partnership Success
Real results from agencies that trust FatLab as their white label partner
Merrick Creative: 50+ Website Partnership
The Challenge:
Merrick Creative, a brand management and technology consultancy, needed a reliable hosting partner who could handle their growing portfolio of client websites without the overhead of managing unmanaged AWS infrastructure.
Our White Label Solution:
- Complete migration from unmanaged AWS to fully managed hosting
- 100% invisible white label operations
- Production, staging, and development environments
- Enterprise security with Cloudflare CDN and WAF
- 24/7 monitoring and proactive maintenance
The Results:
- 100% uptime maintained across all websites for nearly two years
- Seamless migration with zero downtime
- Complete hosting peace of mind for luxury real estate and hospitality brands
- Scalable foundation supporting agency growth
Partnership Highlights:
2+ Years of continuous partnership
50+ Websites under management
100% Uptime track record
Industries Served: Real Estate, Hospitality, Consumer Brands
Why Gensler Chose FatLab:
Global Design Leader trusts our technical expertise
White Label Development maintaining Gensler's brand
Long-term Partnership with ongoing support
Premium Clients: Coyle & Company, New Hudson Facades
Gensler: Design-Driven Development Partnership
The Challenge:
Gensler, a global leader in architecture and design, needed a dependable development partner to bring their bold visual designs to life for high-end clients across industries.
Our Technical Implementation:
- Pixel-perfect development from design files
- Custom WordPress interfaces tailored for simple editing
- Enterprise-grade performance and security
- Flexible layout components for future scalability
- Complete white label delivery under Gensler's brand
Ongoing Partnership:
- Continued hosting and support for multiple client sites
- Performance optimization and monitoring
- Security updates and technical consultations
- Seamless collaboration on new projects
Grow Your Agency Without Growing Your Headcount
Transform your agency's service offerings and revenue potential
Increase Your Revenue Opportunities
- Add hosting and maintenance to every project
- Recurring monthly revenue streams
- Higher project values with technical expertise
- Retention through ongoing support relationships
Expand Your Service Capabilities
- Offer enterprise-grade hosting without infrastructure investment
- Provide 24/7 support without hiring technical staff
- Deliver advanced security and performance optimization
- Handle complex WordPress development projects with our white label development services
Reduce Internal Workload
- Eliminate technical support interruptions
- No more emergency server issues
- Focus your team on strategy and creative work
- Scale without adding technical overhead
White Label vs. Direct WordPress Services: What's the Difference?
Many agencies ask: "What makes white label WordPress maintenance different from regular WordPress support plans?"
Regular WordPress Support Plans are sold directly to website owners who want ongoing maintenance and support for their own sites. The provider brands these services, pricing is published, and the end client works directly with the support company.
White Label WordPress Maintenance Services are designed for agencies to resell under their own brand. We provide the technical work invisibly. Your clients see your branding, contact your team, and have no idea we exist. You set your own pricing, maintain the client relationship, and keep the margin.
If you're an agency looking to offer WordPress maintenance, support, or hosting without building an internal technical team, white label services let you expand your offerings while maintaining your brand and client relationships.
Free Tools for Agency Partners
Evaluate hosting options and estimate migration timelines for your clients.
Hosting Comparison Matrix
Compare white label hosting providers on the features agencies care about most.
Try it free → Free ToolMigration Estimator
Get a realistic timeline and scope estimate for migrating client sites to managed hosting.
Try it free → Free ToolTrue Cost Calculator
Show clients the real cost of WordPress when you factor in hosting, maintenance, and support.
Try it free →Ready to Partner?
Join agencies like Merrick Creative and Gensler who trust FatLab as their white label WordPress partner.
White Label WordPress Hosting FAQs
Have more questions? View all frequently asked questions.
How does white label WordPress hosting work?
We provide all hosting, maintenance, security, and support under your brand. Your clients see your company name, contact you for support, and never know we exist. You maintain the client relationship while we handle all technical work behind the scenes.
What's the difference between white label WordPress maintenance and regular WordPress support plans?
White label WordPress maintenance services are designed for agencies to resell under their own brand - we provide the technical work completely invisibly while you maintain the client relationship and set your own pricing. Regular WordPress support plans are sold directly to website owners by the hosting company, with published pricing and direct client relationships. If you're an agency, white label services let you offer comprehensive WordPress maintenance and support without your clients ever knowing we exist.
Can my agency offer white label WordPress support without technical staff?
Yes, that's exactly why agencies use white label WordPress support services. You don't need any technical expertise - we handle all the maintenance, security, updates, and support work behind the scenes. You maintain the client relationship and communication, we handle all technical aspects invisibly. Your clients get expert WordPress support under your brand, and you don't need to hire developers or system administrators.
Can I resell FatLab's WordPress hosting under my own brand?
Yes, that's exactly what our white label program offers. You can package our services as your own, set your own prices, and build recurring revenue. We provide the infrastructure and expertise; you provide the client relationships and grow your business.
What support do you provide to my white label clients?
We provide full technical support, but clients always go through you first. You can escalate issues to us, and we resolve them under your brand. We also train your team on common issues and provide documentation you can customize with your branding.
How is white label pricing structured?
We offer wholesale pricing that leaves room for healthy margins. You pay us a wholesale rate and charge your clients whatever you choose. Most partners achieve 50-100% markups. Volume discounts available for agencies managing 10+ sites.
Do white label partners need WordPress expertise?
No technical expertise required - that's why agencies partner with us. You handle client relationships and communication; we handle all technical aspects. We provide training on managing client expectations and basic troubleshooting to help you succeed.
Can I customize hosting packages for my clients?
Absolutely. Create your own service tiers, bundle hosting with your other services, or offer custom packages. We provide the flexible infrastructure and support to accommodate whatever packaging makes sense for your business model and clients.
What happens if my white label client needs emergency support?
We provide 24/7 monitoring and emergency response for all white label sites. Critical issues are handled immediately. You're notified of any emergency work, and we can either communicate through you or directly with clients in true emergencies (based on your preference).
How do you handle billing for white label WordPress hosting?
We bill you monthly for all sites under management at wholesale rates. You handle your own client billing, set your own terms, and keep all the margin. This gives you complete control over pricing, payment terms, and client relationships.
Can I transition existing client sites to white label hosting?
Yes, we handle migrations for all your existing clients. Present it as upgrading to better infrastructure or enhanced services. We manage the technical migration while you manage client communication. Most agencies transition their entire portfolio within 30-60 days.
How much does white label WordPress maintenance cost?
FatLab's white label WordPress maintenance plans start at $79/site for 5-14 sites, dropping to $59/site at 30+ sites. Every plan includes managed hosting, enterprise security with Cloudflare CDN and WAF, daily backups, weekly updates, uptime monitoring, and support. Premium plugins like Akismet, Imagify, Gravity Forms, ACF, and Redis Object Cache Pro are included at no extra cost. You set your own client pricing and keep the margin. Most agency partners achieve 70-240% markups. Development support is available at $100/hour for agencies to bill back at their own rate.
What's the difference between white label WordPress maintenance and white label WordPress support?
White label WordPress maintenance is proactive, scheduled care: weekly updates tested in staging environments, daily backups, real-time security monitoring, performance optimization, and uptime tracking. It prevents problems before they happen. White label WordPress support is reactive, on-demand problem-solving: bug fixes, troubleshooting, plugin conflicts, theme issues, and emergency response. It resolves problems when they occur. FatLab provides both services under your agency's brand. Most agencies package maintenance and support together to give their clients complete WordPress coverage.