Trusted by Great Organizations
Your Agency's Secret Weapon
True white label partnership - your brand, our expertise
Direct agency experience with proven case studies
Flexible engagement models from 100% invisible to strategic consulting
White label WordPress maintenance, security, hosting, and support - your clients never see us
The FatLab White Label Advantage
Why agencies choose us over building internal teams or other providers
Agency Experience That Matters
Our team has direct agency experience. We understand client relationships, deadlines, and agency workflows. We've successfully partnered with communications, PR, marketing, and legislative affairs agencies who trust us with their most important client relationships.
Merrick Creative trusts us with approximately 50 websites - a testament to our reliable, scalable partnership approach.
We've also built and hosted websites for leading communications, marketing, and PR agencies including Gensler, Webb Mason, and Olive AI. Each partnership demonstrates our ability to scale from boutique agencies to enterprise marketing organizations.
Three Partnership Models - Your Choice
100% Invisible Partner
- Complete backend operations
- No client-facing presence
- All communications through your team
- Your brand on all deliverables
Hybrid Strategic Partner
- Background operations with strategic consulting when needed
- Client involvement on technical strategy calls
- Flexible visibility based on project needs
Acknowledged Technology Provider
- Transparent hosting and technical partner
- Direct client communication for technical matters
- Agency handles billing and primary relationship
Unlike generic WordPress support or maintenance plans sold directly to website owners, our white label WordPress services are designed specifically for agencies who need to offer these services under their own brand. Your clients get the support they need, you maintain the relationship and margin, and we stay completely invisible.
Why Agencies Partner With FatLab
We're the quiet partner behind the scenes keeping your clients' sites running flawlessly.
- Developer-to-developer communication
- White-labeled support available
- Fast responses — no ticket tiers
- We work directly with your clients or stay invisible — your call
White Label vs. Direct WordPress Services: What's the Difference?
Many agencies ask: "What makes white label WordPress maintenance different from regular WordPress support plans?"
Regular WordPress Support Plans are sold directly to website owners who want ongoing maintenance and support for their own sites. These services are branded by the provider, pricing is published, and the end client works directly with the support company.
White Label WordPress Maintenance Services are designed for agencies to resell under their own brand. We provide the technical work invisibly - your clients see your branding, contact your team, and have no idea we exist. You set your own pricing, maintain the client relationship, and keep the margin.
If you're an agency looking to offer WordPress maintenance, support, or hosting without building an internal technical team, white label services let you expand your offerings while maintaining your brand and client relationships.
Grow Your Agency Without Growing Your Headcount
Transform your agency's service offerings and revenue potential
Increase Your Revenue Opportunities
- Add hosting and maintenance to every project
- Recurring monthly revenue streams
- Higher project values with technical expertise
- Retention through ongoing support relationships
Expand Your Service Capabilities
- Offer enterprise-grade hosting without infrastructure investment
- Provide 24/7 support without hiring technical staff
- Deliver advanced security and performance optimization
- Handle complex WordPress development projects with our white label development services
Reduce Internal Workload
- Eliminate technical support interruptions
- No more emergency server issues
- Focus your team on strategy and creative work
- Scale without adding technical overhead
White Label WordPress Maintenance & Support Services
Everything your agency needs to offer comprehensive WordPress services under your brand
White Label Hosting & Infrastructure
- Enterprise-grade hosting with Cloudflare CDN and WAF
- Staging environments for every project
- SSL management across all levels
- Daily backups with disaster recovery
- Performance optimization and load testing
- Volume-based pricing that scales with your agency
Development & Build Services
- Your strategic direction and design
- Our technical implementation and build
- Quality assurance and testing
- Launch coordination and support
- Post-launch optimization
White Label WordPress Support Services
- Real humans, not ticket systems
- 2-hour response times for priority clients
- Developer-to-developer communication
- Emergency response and troubleshooting
- Direct client support or behind-the-scenes - your choice
- White label support that keeps your brand front and center
Enterprise Security Services
- Real-time malware scanning with Imunify360
- OWASP Top 10 firewall protection
- DDoS mitigation
- PCI DSS-level security standards
- 24/7 monitoring with human review
- Automatic and manual malware removal
White Label WordPress Maintenance Services
- Complete white label WordPress maintenance under your brand
- Weekly WordPress, plugin, and theme updates
- Security monitoring and malware cleanup
- Performance monitoring and optimization
- Regular security audits and fixes
- Plugin licensing management
- Uptime monitoring and alerts
Advanced Technical Services
- Custom WordPress development
- Plugin and theme customization
- E-commerce integration
- API integrations and third-party connections
- Performance optimization
- SEO technical implementation
White Label WordPress Website Maintenance & Support
From performance and updates to emergency response, we maintain what your agency builds - invisibly.
Security
Real-time malware scans, Firewall, SSL, cleanup - All included.
Update Handling
Plugin, theme, and core updates handled weekly with rollback protection.
Performance
Speed tuning, caching, CDN, and load testing to keep things blazing fast.
Support
Real humans. Fast response. You or your client — we're here either way.
Proven Agency Partnership Success
Real results from agencies who trust FatLab as their white label partner
Merrick Creative: 50+ Website Partnership
The Challenge:
Merrick Creative, a brand management and technology consultancy, needed a reliable hosting partner who could handle their growing portfolio of client websites without the overhead of managing unmanaged AWS infrastructure.
Our White Label Solution:
- Complete migration from unmanaged AWS to fully managed hosting
- 100% invisible white label operations
- Production, staging, and development environments
- Enterprise security with Cloudflare CDN and WAF
- 24/7 monitoring and proactive maintenance
The Results:
- 100% uptime maintained across all websites for nearly two years
- Seamless migration with zero downtime
- Complete hosting peace of mind for luxury real estate and hospitality brands
- Scalable foundation supporting agency growth
Partnership Highlights:
2+ Years of continuous partnership
50+ Websites under management
100% Uptime track record
Industries Served: Real Estate, Hospitality, Consumer Brands
Why Gensler Chose FatLab:
Global Design Leader trusts our technical expertise
White Label Development maintaining Gensler's brand
Long-term Partnership with ongoing support
Premium Clients: Coyle & Company, New Hudson Facades
Gensler: Design-Driven Development Partnership
The Challenge:
Gensler, a global leader in architecture and design, needed a dependable development partner to bring their bold visual designs to life for high-end clients across industries.
Our Technical Implementation:
- Pixel-perfect development from design files
- Custom WordPress interfaces tailored for simple editing
- Enterprise-grade performance and security
- Flexible layout components for future scalability
- Complete white label delivery under Gensler's brand
Ongoing Partnership:
- Continued hosting and support for multiple client sites
- Performance optimization and monitoring
- Security updates and technical consultations
- Seamless collaboration on new projects
White-Label WordPress Infrastructure Pricing
Volume-based pricing designed for agency resale. Your clients, your brand, our bulletproof backend. The more sites you manage, the better your per-site rate.
| Your Volume | Per Site | Example Monthly |
|---|---|---|
| 5-14 sites | $79/site | $395 - $1,106 |
| 15-29 sites | $69/site | $1,035 - $2,001 |
| 30+ sites | $59/site | $1,770+ |
Minimum: 5 sites required to qualify for agency pricing. Dev support: $100/hr — bill it back to your clients at your rate.
What's Included in Your Partnership
Everything your agency needs to deliver premium WordPress services
Hosting & Development Discounts for Agency Partners
Unlike published WordPress support plans sold directly to website owners, our white label WordPress maintenance and support services use wholesale pricing designed for agency resale. You pay us at wholesale rates and package our services under your brand at whatever pricing makes sense for your business.
Our Agency Pricing Includes:
- Flat project rates for development and build services
- Reduced hourly rates for ongoing development work
- Volume pricing on white label hosting services
- Flexible terms that scale with your growth
- No minimums - start with one site and grow from there
Everything Your Agency Needs:
- Complete hosting infrastructure with enterprise security
- White label options - from invisible to acknowledged partner
- Priority human support with developer access
- Staging and development environments
- Regular maintenance and updates included
Partnership Benefits
- Dedicated account management for your agency
- Priority support with 2-hour response times
- Direct developer-to-developer communication
- Quarterly business reviews and strategy calls
- Marketing support with co-branded materials
- Flexible billing options to match your workflow
Ready to discuss custom agency pricing?
Let's create a partnership package that fits your agency's needs and budget.
Schedule a Partnership CallLearn More About White Label WordPress Maintenance & Support
Discover how agencies offer comprehensive WordPress services under their brand with white label partnerships.
Top Reasons to Choose FatLab for White Label Hosting
See why agencies trust us for invisible partnership, enterprise infrastructure, and 70-240% margins.
Read ArticleWhite Label WordPress Services: Complete Agency Guide
Everything you need to know about offering white label WordPress services to your clients.
Read ArticleFrom Figma to WordPress: White Label Custom Theme Development
Transform design files into pixel-perfect WordPress websites with white label development partnerships.
Read ArticleReady to Partner?
Join agencies like Merrick Creative and Gensler who trust FatLab as their white label WordPress partner.
White Label WordPress Hosting FAQs
Have more questions? View all frequently asked questions.
How does white label WordPress hosting work?
We provide all hosting, maintenance, security, and support under your brand. Your clients see your company name, contact you for support, and never know we exist. You maintain the client relationship while we handle all technical work behind the scenes.
What's the difference between white label WordPress maintenance and regular WordPress support plans?
White label WordPress maintenance services are designed for agencies to resell under their own brand - we provide the technical work completely invisibly while you maintain the client relationship and set your own pricing. Regular WordPress support plans are sold directly to website owners by the hosting company, with published pricing and direct client relationships. If you're an agency, white label services let you offer comprehensive WordPress maintenance and support without your clients ever knowing we exist.
Can my agency offer white label WordPress support without technical staff?
Yes, that's exactly why agencies use white label WordPress support services. You don't need any technical expertise - we handle all the maintenance, security, updates, and support work behind the scenes. You maintain the client relationship and communication, we handle all technical aspects invisibly. Your clients get expert WordPress support under your brand, and you don't need to hire developers or system administrators.
Can I resell FatLab's WordPress hosting under my own brand?
Yes, that's exactly what our white label program offers. You can package our services as your own, set your own prices, and build recurring revenue. We provide the infrastructure and expertise; you provide the client relationships and grow your business.
What support do you provide to my white label clients?
We provide full technical support, but clients always go through you first. You can escalate issues to us, and we resolve them under your brand. We also train your team on common issues and provide documentation you can customize with your branding.
How is white label pricing structured?
We offer wholesale pricing that leaves room for healthy margins. You pay us a wholesale rate and charge your clients whatever you choose. Most partners achieve 50-100% markups. Volume discounts available for agencies managing 10+ sites.
Do white label partners need WordPress expertise?
No technical expertise required - that's why agencies partner with us. You handle client relationships and communication; we handle all technical aspects. We provide training on managing client expectations and basic troubleshooting to help you succeed.
Can I customize hosting packages for my clients?
Absolutely. Create your own service tiers, bundle hosting with your other services, or offer custom packages. We provide the flexible infrastructure and support to accommodate whatever packaging makes sense for your business model and clients.
What happens if my white label client needs emergency support?
We provide 24/7 monitoring and emergency response for all white label sites. Critical issues are handled immediately. You're notified of any emergency work, and we can either communicate through you or directly with clients in true emergencies (based on your preference).
How do you handle billing for white label WordPress hosting?
We bill you monthly for all sites under management at wholesale rates. You handle your own client billing, set your own terms, and keep all the margin. This gives you complete control over pricing, payment terms, and client relationships.
Can I transition existing client sites to white label hosting?
Yes, we handle migrations for all your existing clients. Present it as upgrading to better infrastructure or enhanced services. We manage the technical migration while you manage client communication. Most agencies transition their entire portfolio within 30-60 days.