7 Things That Often Delay New Website Launches

Don’t Let Your Website Launch Keep Getting Pushed Back

You want your new website up and running as soon as possible, but the launch date keeps getting pushed back.

Uncovering the most common causes for delays might help you actually make your original launch day. While you can’t predict every problem, you can plan ahead to make time for surprises.

No one wants to see their homepage say “Coming Soon” for weeks or months. Stop the delays and get your site online now.

Adding In New Features Or Tweaks

One of the most common problems is asking for major features or tweaks to be added in right before the launch. It might seem like a simple feature to you, but it could require major behind the scenes coding and testing to implement. It’s important to discuss how any desired changes will affect the timeline.

It’s possible to launch without the changes. A new version of the site can then be developed and implemented later. This ensures the site launches on time and you still get the changes you want.

Data Inconsistencies

If you’re moving to a new site and bringing your old data with you, data inconsistencies could be the culprit. Often times, small inconsistencies aren’t noticed until after the launch. This is where a reliable website maintenance company is helpful for resolving post-launch issues.

Never expect data migration to go smoothly. Planning for errors in advance helps you set a more realistic timeline. It also ensures the site works correctly when it does go live.

Not Having A Single Webmaster

Working with the design team and development team separately could lead to disaster. The more leaders you have on a project, the further it’ll be delayed. You need to have a single webmaster to keep the project on track and ensure each team or company works together.

For instance, the design firm might decide to make a change without discussing it with the development team. Suddenly, development team is hit with a new layout that doesn’t work with their coding. This means they have to start over, adding time to your project. Working with a webmaster services company can simplify the process and keep projects from being delayed.

Focusing On Little Issues First

Little issues are annoying and may make some of your visitors complain. However, big glitches are even worse. Think about it this way. Is fixing the header alignment more important than ensuring the homepage loads properly on all major browsers? The focus should be fixing major problems first.

Once major issues have been handled, the site can still launch. Smaller bugs are quicker and easier to fix, even post launch. As long as those bigger problems still exist, you’re looking at delays.

Lack Of Content

Often times, the site is delayed because the developers are waiting for content. It might not seem important, but developers and designers need to know how you want content laid out before they work on those areas of the site. Even if you’re not sure exactly what you want the content to be, providing place holder content helps move the project along.

Setting Unrealistic Timelines

You want your website and you want it now. That’s great, but it’s not going to happen. Setting a timeline of just a few weeks for a large website is unrealistic. It doesn’t provide any time for testing, proper design, implementing changes or anything more than a very basic website.

Talk to your webmaster about what you want. Listen to their recommendations and concerns. This will help both of you set better timelines. If the timeline is right, you likely won’t have any delays to begin with.

Rushing The Testing Phase

When no time is left for proper testing, the slightest hiccup leads to a delay. Check to make sure the timeline has left at least a few weeks for bug testing. This may even involve having a live test group try out the site and report any bugs. You want your site to run as smoothly as possible on launch. This means ample testing time.


Some delays you can’t prevent, no matter how hard you try. Many others you can just by planning in advance. Don’t worry though. If things aren’t perfect when your site launches, a web support company will help you take care of any issues and even provide ongoing maintenance.

Need help to prevent delays with your new website? Let FatLab come to your rescue. Contact us today to find out how we can help.

Post by Shane Larrabee

Shane Larrabee is founder of FatLab, LLC and has over 20 years experience as a business leader, web developer and online communication consultant.