The Challenge
Merrick Creative, a brand management and technology consultancy, needed a reliable hosting partner who could handle their growing portfolio of client websites without the overhead of managing unmanaged AWS infrastructure. As their client base expanded across real estate, hospitality, and consumer brands, they required a white-label solution that would provide enterprise-level hosting, security, and support while allowing them to focus on what they do best—creating exceptional brand experiences.
Our Solution
FatLab became Merrick Creative's trusted white-label hosting partner, migrating their entire client portfolio from unmanaged AWS to a fully managed WordPress hosting environment. We provide comprehensive hosting services including staging and development sites, enterprise security, global CDN, and 24/7 support—all delivered seamlessly behind the scenes so Merrick Creative can confidently serve their clients.
Project Overview
Merrick Creative is a brand management and technology consultancy based in Greenbelt, Maryland, dedicated to amplifying brands' authenticity through branding, marketing, and public relations. Their clients span industries including real estate, hospitality, and consumer products, with a particular focus on luxury apartment communities and major leasing companies.
For the past two years, FatLab has served as Merrick Creative's white-label hosting partner, providing enterprise-level managed WordPress hosting, security, and support for nearly 50 client websites. This partnership allows Merrick Creative to focus entirely on strategy and creative execution while FatLab handles all technical infrastructure behind the scenes.
The Challenge: Growing Beyond Unmanaged Infrastructure
As Merrick Creative's client portfolio expanded, managing their hosting infrastructure became increasingly complex. Their challenges included:
- Unmanaged AWS hosting requiring significant technical overhead
- Growing client demands for reliable, high-performance websites
- Need for staging and development environments to support client workflows
- Security concerns for high-profile real estate and hospitality brands
- Limited technical resources to manage hosting while focusing on creative work
- Desire for a white-label partner who could work seamlessly behind the scenes
Merrick Creative required a hosting partner that could deliver enterprise-level services without compromising its client relationships.
Our Solution: Complete Managed Hosting Partnership
FatLab implemented a comprehensive white-label hosting solution designed specifically for agencies:
Seamless Migration & Setup
- Complete migration from unmanaged AWS to fully managed WordPress hosting
- Zero downtime transition ensuring no disruption to client websites
- Standardized hosting environment optimized for WordPress performance
- Bulk pricing structure providing cost savings across the entire portfolio
Production, Staging & Development Environments
Our hosting partnership includes multiple environments to support Merrick Creative's workflow:
- Production sites with enterprise-level performance and security
- Staging environments for client review and approval processes
- Development sites for building new projects before launch
- Easy deployment workflows between environments
Enterprise Security & Performance
Every client website is protected with:
- Cloudflare Enterprise CDN with global edge locations
- Web Application Firewall (WAF) protecting against threats
- Imunify360 real-time malware protection with automatic cleanup
- 30-day automated backups with rapid recovery options
- SSL certificate management across all domains
- Performance optimization including caching and compression
Technical Excellence
Reliability & Uptime
- 100% uptime maintained across all client websites for nearly two years
- 24/7 monitoring with proactive issue resolution
- Redundant infrastructure ensuring maximum availability
- Rapid response times for any technical issues
White-Label Support
- Behind-the-scenes technical support maintaining Merrick Creative's client relationships
- Direct communication channels for urgent situations
- Proactive maintenance including core, plugin, and theme updates
- Performance monitoring and optimization recommendations
Industry Focus & Scale
FatLab's hosting infrastructure supports Merrick Creative's diverse client portfolio across:
Real Estate & Hospitality
- Luxury apartment communities requiring high-performance, mobile-optimized sites
- Major leasing companies needing enterprise-level security and uptime
- Hospitality brands with heavy media content and traffic demands
Consumer Brands
- Food & beverage companies with e-commerce and content management needs
- Consumer product brands requiring fast, secure websites for marketing campaigns
- Technology consultancy clients needing reliable digital presence
Results & Partnership Benefits
Operational Excellence
100% uptime across all 50+ websites demonstrates the reliability Merrick Creative's clients expect from their digital presence.
Focus on Core Business
By eliminating hosting management overhead, Merrick Creative can dedicate full attention to strategy, creative development, and client relationships.
Scalable Growth
The white-label partnership provides a scalable foundation for Merrick Creative to confidently take on new clients without concerns about infrastructure.
Cost Efficiency
Volume pricing and fully managed services provide better value than maintaining internal hosting infrastructure.
Ongoing Partnership
FatLab continues to serve as Merrick Creative's trusted hosting partner, providing:
- Fully managed WordPress hosting for all client websites
- Proactive security monitoring and threat response
- Performance optimization and technical consultations
- Staging and development environment management
- 24/7 support for urgent technical issues
- Strategic infrastructure planning for future growth
This partnership exemplifies how FatLab enables creative agencies to focus on their core strengths while providing enterprise-level hosting infrastructure that their clients depend on.
Results
- 100% uptime maintained across all 50+ client websites for nearly two years
- Seamless migration from unmanaged AWS infrastructure to fully managed hosting
- Complete hosting peace of mind allowing Merrick Creative to focus on client strategy and creative work
- Enterprise-level security and performance for high-profile real estate, hospitality, and consumer brand clients
- Staging and development environments supporting Merrick Creative's workflow and client updates
- White-label partnership maintaining Merrick Creative's brand relationship with their clients