best wordpress plugins

Building a robust website with WordPress isn’t just about choosing an eye-catching theme or creating engaging content. An often overlooked but crucial component of WordPress site development is the selection and installation of plugins.

These powerful tools extend the functionality of your site, enabling you to customize your website to meet specific needs and enhance user experience. Whether for SEO optimization, security, speed improvement, or social media integration, there’s a plugin for almost everything.

In this guide, we’ll explore some plugins we consider for every website build project we undertake. Consider these our base plugins as we start with these straight out of the gate.

Establishing the Base: Essential WordPress Plugins for Every New Site

building a wordpress site with the paid and free wordpress plugins

If you’re building a new WordPress site, you might be overwhelmed by the sheer variety of plugins available. It’s important to choose wisely, as the right plugins will provide a solid base for your site’s functionality without hindering its performance.

Below, we’re sharing our top picks for the best WordPress plugins that we believe every new site should install and our reasons for recommending them. These plugins cover a range of functionalities and help ensure that your site is secure, fast, user-friendly, and primed for the best possible search engine visibility.

Every website is unique, so what works best may vary depending on your needs and goals. However, these selections should provide a strong starting point.

Fundamental WordPress Plugins for Custom Themes

wordpress themes

While developing a new website, we opt to create a custom theme to cater specifically to our unique needs and vision for the site.

This approach allows us to incorporate design elements and functionality that may not be present in pre-existing themes.

However, this implies that our plugin recommendations will primarily focus on foundational aspects rather than plugins that dictate the UX/UI.

The Cost Factor: Free WordPress Plugins Vs. Premium Plugins

many free wordpress plugins

While the plugin repository offers thousands of free WordPress plugins, it’s important to note that not all plugins come without a cost.

Many advanced, feature-rich plugins are premium offerings, requiring a licensing fee or a service subscription. These paid versions of plugins have enhanced features, reliable updates, and dedicated customer support.

The associated costs may increase, especially if your site requires multiple premium plugins. Therefore, it’s crucial to carefully consider your website’s needs and budget before choosing between the best WordPress plugins (free and premium plugins).

Even so, remember that the value these plugins provide in terms of functionality, user experience, and site performance may well justify their cost.

Supporting Developers and the WordPress Open Source Community

wordpress dashboard

We believe strongly in supporting other developers and the invaluable work they do. This support extends to the developers who create paid plugins and those who contribute their time and energy to the open-source community.

Open Source in WordPress Doesn’t Always Mean “Free”

free wordpress plugin

The open-source ethos, which revolves around collaboration and shared knowledge, aligns closely with our own values. We are longtime advocates of the open-source community and its commitment to creating freely accessible, community-driven software.

However, it’s important to remember that while free, open-source plugins can provide incredible value, there’s a certain truth to the phrase, “You often get what you pay for.”

With their robust features, regular updates, and dedicated customer support, Premium plugins often offer a level of service and functionality that the best free WordPress plugins can’t match.

This doesn’t detract from the value and potential of free, open-source plugins, but it is a factor to consider when deciding which plugins to use for your site. Balancing these considerations is key to building a robust and efficient WordPress site.

Core Set of Best WordPress Plugins at FatLab

plugin for wordpress

At FatLab, we have established a core set of plugins that serve as the basis for every build. This foundational suite of plugins is carefully chosen to ensure optimal performance, security, and functionality immediately. From there, we strategically add plugins based on the specific needs and requirements of the project.

The goal is to tailor each build to its unique purpose without overwhelming the system with unnecessary add-ons. This approach allows us to balance delivering a customized solution and ensuring the stability and speed of the website.

No Page Builder WordPress Plugins Here

builder plugin

You will notice that our core set of plugins does not include any page builders or related extensions. This intentional exclusion stems from our commitment to creating fully customized builds.

Rather than relying on the generic, one-size-fits-all solutions offered by most page builders, we develop bespoke solutions tailored to the unique needs of each project.

This approach provides greater flexibility and customization, allowing each website to stand out and meet its specific objectives. By avoiding page builders, we also minimize the risk of conflicts or compatibility issues that may arise with updates or other plugins.

Avoiding WordPress Plugin Overload

avoiding the drag and drop editor and drag and drop builder

At FatLab, we know that less is often more regarding plugins. Nothing deflates a developer’s spirit quite like opening a site to find it cluttered with 30+ plugins when trying to track down a bug, incompatibility, or performance issue.

This is why we meticulously choose each plugin, ensuring it brings tangible value to the project. We firmly believe that every plugin should serve a defined purpose and contribute to the overall performance and functionality of the site. It’s not about having the most plugins but the right ones.

This careful selection and management of plugins is a cornerstone of our strategy to avoid plugin overload, ensuring that every WordPress site we build is robust, efficient, and easy to maintain.

The Importance of Selecting the Right WordPress Plugins for Your Website

plugins with a free version and premium version

Making the right choices when selecting the best WordPress plugins for your project is key to the success of your website. The right plugins can transform and enhance your site, making it more user-friendly, faster, and better optimized for search engines.

However, choosing the wrong ones can lead to compatibility issues, slow loading times, or even security risks. Therefore, it’s not about the quantity of plugins but the quality and the purpose they serve.

By carefully selecting and installing only those plugins that truly add value to your site, you ensure a smoother, more efficient, and more secure online experience for your visitors.

Every plugin you add should contribute to achieving your overall website goals, improving site performance, increasing traffic, or enhancing user engagement.

The Benefits and Use Cases of Our WordPress Site Build Process and Plugin Toolkit

best wordpress plugins for our wordpress site

Our build process and plugin toolkit offer many benefits to businesses and organizations of all sizes. Utilizing the Classic Editor and Advanced Custom Fields, we can create highly customized, visually appealing, and functionally superior websites without unnecessary bloat.


The most significant benefit of our build process is its unparalleled customization level. Using Advanced Custom Fields combined with the Classic Editor, we can create unique, tailored user experiences that perfectly align with the brand’s visual identity.


Our build process focuses on efficiency, minimizing redundancy, and enhancing performance. For instance, we can add only the necessary fields using ACF, thereby keeping the website database clean and efficient, contributing to faster page load times.


Despite its powerful capabilities, our build process is designed to be user-friendly. The Classic Editor provides a distraction-free writing environment, while Advanced Custom Fields offers a straightforward interface for managing custom post types and fields.


Our build process is flexible, accommodating a variety of website needs. Whether a simple blog or a complex e-commerce store, we can accommodate various design and functionality requirements with our plugin toolkit.


Using trusted plugins like the Classic Editor and ACF, we ensure that the websites we build are secure from potential threats. These plugins adhere to strict WordPress coding standards, greatly reducing the risk of security vulnerabilities.

Regarding use cases, our build process suits any project requiring high customization and flexibility. This could include corporate websites, e-commerce platforms, blogs, portfolios, etc. Regardless of the project size or complexity, our build process can deliver a robust, reliable, and uniquely tailored digital presence.

The Cornerstones of Every WordPress Site We Build with Plugins:

best free wordpress plugins and premium wordpress plugins we use

While every project has unique requirements that might necessitate additional plugins, we have a core set that we trust and install at the start of every project. These plugins have proven reliable, efficient, and beneficial for our projects, providing a strong foundation we build.

The Classic Editor Plugin: Our Preferred Choice for Custom Development

wordpress editor

We strongly believe in creating unique, tailored experiences, so we continue to build our sites using Advanced Custom Fields (ACF) and custom development. This approach ensures our projects are not restricted by the limitations of using page builders like Divi or Elementor. Therefore, the Classic Editor is our plugin of choice.

The Classic Editor provides a clean, simple, distraction-free writing environment, aligning perfectly with our custom development practices. Its compatibility with ACF allows us to easily build and manage custom fields, giving us the flexibility to create bespoke designs without compromising performance or security.

While page builders may seem appealing for their drag-and-drop functionality, nothing beats the level of control and customization that comes with the Classic Editor and ACF. They are the bedrock upon which we build our tailored WordPress sites.

Gutenberg: A WordPress Plugin for DIY Website Creators (Not Us)

advanced features

Gutenberg, the new WordPress block editor, provides an intuitive and flexible platform for individuals looking to build their own websites. Its wide array of features and user-friendly interface make it well-suited for those who wish to have a hands-on approach to creating their digital presence.

However, Gutenberg may fall short when developing custom sites that must adhere to strict branding guidelines. In these cases, a more bespoke solution like the Classic Editor, used with Advanced Custom Fields, provides the control and precision necessary to ensure every aspect of the site aligns with the specific brand guidelines.

While Gutenberg has its merits, it’s essential to understand that it is designed with broad appeal in mind rather than a tool for creating highly specialized, branded websites.

As developers, we aim to deliver websites that fulfill our client’s functional needs and faithfully represent their brand identity in every design element. Gutenberg’s one-size-fits-all approach may not always serve this purpose, so we rely on our trusted tools: the Classic Editor and ACF. It’s all part of our commitment to delivering bespoke solutions that ensure maximum brand consistency and integrity.

Unparalleled Customization: The Advantage of Our WordPress Plugin Build Process

wordpress installation

Unlike page builders such as Divi and Elementor, which often impose predefined design constraints, our build process centered around the Classic Editor and Advanced Custom Fields gives us the absolute power of customization.

This approach allows us to adhere strictly to brand guidelines, ensuring that every aspect of the website, from the layout, color schemes, and typography to the smallest design element, aligns perfectly with the brand’s visual identity.

We have complete control over every detail, enabling us to craft a unique digital experience that resonates with the brand and its audience. Therefore, our build process isn’t merely about creating a website; it’s about weaving the brand’s story into a digital narrative that echoes its ethos and values.

Considering Page Builder WordPress Plugins: Built-In Features and Potential Overlaps

builder plugin

While our preference and recommendation centers around the Classic Editor and Advanced Custom Fields, we acknowledge that page builder plugins like Divi and Elementor have their place in WordPress development.

They offer easy and quick solutions, especially for beginners, with their user-friendly interfaces and drag-and-drop functionality. However, it is important to note that some of our list plugins may duplicate features already built into them if you use these page builders.

For instance, many page builders have built-in SEO tools, custom CSS editors, and social media widgets. Therefore, before installing plugins, we recommend thoroughly exploring the built-in features of your chosen page builder to avoid unnecessary duplication. This will keep your website lightweight and fast and reduce potential complications arising from plugin conflicts.

Remember, the goal is to create a streamlined, efficient website that serves your needs. So, whether you choose the Classic Editor, a page builder, or a combination of both, ensuring that your chosen tools and plugins work harmoniously together contributes to the overall success of your website.

Our WordPress Plugin Toolkit:

popular wordpress plugins we choose becuase of the advanced features

Advanced Custom Fields (ACF): Enhancing Content Management

Advanced Custom Fields (ACF) is a cornerstone in our plugin toolkit, offering a powerful and intuitive platform for managing custom post types, custom fields, and more. ACF allows you to add extra fields to your WordPress edit screens, enriching your content with more varied and personalized information.

These additional fields can include a wide range of data types like text, images, files, and even maps, offering the flexibility to tailor each piece of content to your needs.

With ACF, you can control the appearance of your content more granularly than with the default WordPress editor. This control extends to the precise placement of fields, fine-tuning layout designs, and customization of data types to match your specific content requirements.

Moreover, ACF plays a significant role in improving your website’s performance. Allowing you to add only the necessary fields helps keep your website’s database clean and efficient, ultimately contributing to faster page load times. So whether you aim to enhance your content management capabilities or streamline your website performance, ACF is a versatile and reliable plugin that fits the bill.

ACF Specific Extensions

ACF Autosize: Streamlining Content Fields

ACF Autosize is an invaluable extension in our plugin toolkit, specifically designed to enhance the user experience when working with text fields and text areas in Advanced Custom Fields. It automatically adjusts the height of your text fields and areas to fit the content, eliminating the need for constant manual scrolling and resizing.

This ensures a more streamlined and efficient workflow when inputting and editing content, saving time and effort. ACF Autosize is particularly useful for websites with extensive content management needs, where ease of use and efficiency are paramount. Providing a more intuitive, user-friendly interface greatly simplifies content management tasks, enhancing productivity and improving your overall WordPress experience.

ACF Code Field: Ease of Code Integration

ACF Code Field is another invaluable tool in our repertoire, specifically designed to facilitate seamless code integration within your content management system. It provides a dedicated field for inputting code snippets, supporting various coding languages such as HTML, CSS, and JavaScript.

The plugin features a user-friendly interface with syntax highlighting, line numbering, and auto-indentation functionalities, which make the code easy to read and debug. This aids in minimizing errors, improving code quality, and ensuring optimal website performance.

Moreover, ACF Code Field allows you to embed code directly into your content, bypassing the need for additional plugins or custom functions. This contributes to a streamlined and efficient workflow, making it an ideal choice for developers seeking to bolster their content management capabilities and enhance their WordPress experience.

ACF Content Analysis: Analyzing and Optimizing Content

ACF Content Analysis forms a crucial part of our plugin toolkit, specifically designed to strengthen your SEO strategy by providing thorough content analysis. This powerful tool ensures that all content added via Advanced Custom Fields is included in the SEO analysis performed by the Yoast SEO plugin.

Yoast SEO does not analyze content from ACF fields by default, which can lead to inaccurate SEO scoring and overlooked optimization opportunities.

With ACF Content Analysis, you gain comprehensive insights into all aspects of your content, including those added through ACF fields. This ensures that your SEO score accurately reflects your content quality and optimization.

The free WordPress plugin highlights improvement areas, providing actionable suggestions to enhance your SEO strategy. From keyword density to readability, ACF Content Analysis offers a holistic assessment of your content, ensuring that every aspect of your website is SEO-friendly. This improves search engine rankings, increases organic traffic, and heightens brand visibility.

For businesses aiming to enhance their digital presence and outshine the competition, integrating ACF Content Analysis into your WordPress toolkit is a strategic move that can significantly bolster your SEO efforts.

Classic Editor: Retaining the Timeless WordPress Editing Experience

Classic Editor is an essential tool in our plugin toolkit, specifically designed to provide the classic WordPress editing experience.

While the modern block editor, Gutenberg, offers a new and dynamic interface for content creation, many users still prefer the simplicity and familiarity of the classic editor.

The Classic Editor plugin restores the previous WordPress editor and the Edit Post screen, providing a seamless transition for those not ready to embrace the block editor.

It offers the ability to use the classic or block editor per-user or per-post basis, providing flexibility to suit different needs and preferences. Additionally, it supports older plugins that may not be compatible with Gutenberg, thus ensuring website functionality is not compromised. For those who value the timeless WordPress editing experience, the Classic Editor plugin is indispensable for your WordPress toolkit.

Integration with ACF

Choosing to customize the input of content with Advanced Custom Fields (ACF) provides a far greater degree of control over the user interface (UI) and user experience (UX) as compared to using the Gutenberg block builder in our builds.

By leveraging ACF, we can create tailored and intuitive content management systems that align perfectly with our unique project requirements. ACF allows us to define custom fields, each meticulously crafted to match the specific data type and to display that data most effectively. This ensures a fully optimized user experience key to delivering an engaging website and driving conversions.

ACF is also incredibly versatile, enabling us to create complex field groups, from simple text inputs right through to multi-page post forms and custom settings pages; it provides full control over how content is input

Akismet: Battling Spam Efficiently

Akismet is integral to our plugin toolkit, designed to combat and manage spam on your WordPress site. This powerful tool automatically checks and filters out spam comments, safeguarding your website from irrelevant or malicious content.

Akismet employs a global spam database, learning and evolving from every interaction, which means it better identifies spam with each use.

In addition to automatic spam filtering, Akismet provides a discard feature for blocking the worst spam outright, saving you disk space and speeding up your site.

Meanwhile, its status history allows you to view which comments were caught or cleared by Akismet and which were spammed or unspammed by a moderator. This transparency ensures a clear overview of how effectively the plugin protects your website.

Incorporating Akismet into your WordPress toolkit aids in maintaining the integrity and security of your site, enhancing user experience, and allowing you to focus on creating high-quality content without the distraction of spam management.

Duplicate Page: Effortlessly Replicating Content Layouts

Duplicate Page is a valuable addition to our WordPress plugin toolkit, specifically designed to simplify content management by allowing you to clone pages, posts, or custom posts.

This tool is particularly beneficial when you create multiple pages with similar layouts or content, eliminating the need to build each page from scratch. Select the desired page or post to duplicate, and with just a click, a new draft is created, replicating the original content and settings.

Duplicate Page enables you to maintain consistency across your site, ensuring a cohesive and intuitive user experience. The tool also allows flexibility to edit the cloned content as needed, enabling customization while saving significant time and effort in content creation.

For those seeking to optimize their content management process, incorporating Duplicate pages into your WordPress toolkit is a strategic step towards enhanced productivity and efficiency.

Imagify: Optimizing Images for Speed and Performance

Imagify is a powerful tool in our WordPress plugin toolkit, designed to optimize images, enhancing site speed and performance. This plugin automatically compresses images upon upload, reducing file size without compromising visual quality. Imagify supports various image formats, including JPG, PNG, and GIF, providing versatility to suit diverse content needs.

In addition to automatic compression, Imagify can manually adjust compression levels, giving you complete control over image quality and file size. Moreover, it provides a bulk optimization feature, allowing you to compress multiple images simultaneously, saving valuable time and effort.

By optimizing images, Imagify improves site loading speed and enhances user experience, critical for maintaining visitor engagement and reducing bounce rates. Therefore, integrating Imagify into your WordPress toolkit helps you create an optimized, user-friendly website that ranks better in search engine results.

Automatic Next Generation Image Formats (webP)

Besides its powerful image compression capabilities, Imagify is vital in generating WebP formatted images. WebP format is a significant advancement in our build and host processes, essentially aimed at enhancing our Google Page Speed scores.

WebP is a modern image format that offers superior lossless and lossy compression for images on the web, enabling websites to load faster without sacrificing image quality.

Employing Imagify to generate WebP images effectively improves our site’s performance and boosts our Google Page Speed scores. This search engine optimization strategy enhances user experience and positively impacts our search engine rankings.

Higher Google Page Speed and Core Web Vital Scores

Imagify’s ability to convert images into WebP format immediately is a significant advantage. By enabling this setting, we ensure all images uploaded to the site are automatically converted into the more efficient WebP format. This not only reduces file sizes but also significantly improves site loading speed.

Using webP During Development

Setting up our host or using Imagify’s settings for WebP delivery saves us from having to configure WebP delivery at a later stage. This proactive approach to image optimization ensures our sites run at optimal speed and performance from the get-go, providing an improved user experience and better search engine rankings.

Redirection: Managing URL Redirects With Precision

Redirection is a pivotal component in our WordPress plugin toolkit, designed to manage 301 redirections and track 404 errors.

This tool is essential for any site changing to its permalink structure or migrating pages from an old website. By efficiently managing URL redirects, the Redirection plugin helps preserve your site’s SEO rankings and maintain a seamless user experience.

The plugin allows you to set up redirections for specific URLs, ensuring visitors are automatically taken to the appropriate page. It also logs all 404 errors your site produces, allowing you to find and fix any broken links.

Furthermore, Redirection offers conditional redirects based on a user’s login status, browser, referrer, and more, offering a highly customized experience. The tool also supports full import and export of data for backup or if you wish to move redirects between sites.

By integrating Redirection into your WordPress toolkit, you are equipped with a powerful tool that helps optimize your website’s SEO performance and augments the overall user experience.

Pre-Launch SEO: The Importance of Setting Up 301 Redirects

Most often, our development projects involve building websites set to replace existing ones. Establishing 301 redirects before the site’s launch becomes critical to our SEO strategy in such scenarios. A 301 redirect is a permanent redirect from one URL to another, ensuring that users and search engines are directed to the correct page.

When we replace a website, the URL structures often change. If we do not set up 301 redirects, search engines may continue to index the old URLs, leading to 404 errors and a poor user experience. Moreover, without 301 redirects, the SEO value accumulated by the old pages could be lost, impacting the site’s rankings negatively.

By setting up 301 redirects, we ensure seamless user navigation and preserve the SEO value of the old URLs, thereby maintaining the site’s search engine rankings. This is a crucial step towards ensuring that the new website performs optimally right from its launch, delivering a superior user experience and maintaining strong SEO performance.

Regenerate Thumbnails: Ensuring Consistent Image Displays

Regenerate Thumbnails is another indispensable addition to our WordPress plugin toolkit. This plugin primarily addresses the challenge of inconsistent image display sizes across your website.

Changing any WordPress theme may require specific image dimensions that differ from your previous theme. In such cases, Regenerate Thumbnails comes to your aid.

The plugin allows you to efficiently resize your images to suit the new themes, ensuring consistent display and layout throughout your website.

It allows resizing individual images or in bulk, saving significant time and effort. Moreover, with the ability to delete unused thumbnails, the plugin aids in optimizing your website’s speed and performance by reducing unnecessary server load.

Integrating Regenerate Thumbnails into your WordPress toolkit enhances your website’s aesthetic appeal and improves user experience. This robust tool ensures your images always appear as intended, thus maintaining the integrity and professionalism of your website.

Serving Properly Sized Images Helps with SEO

When building a website, one of the critical aspects to consider is serving properly sized images. Initially, we start with predefined image sizes, but customization becomes essential to ensure optimal website performance as the web development progresses.

This personalization involves adjusting the dimensions of the images to fit the website’s layout, taking into account various factors such as the responsive design breakpoints, the container sizes, and the display resolution.

Tailoring the image sizes reduces unnecessary load, accelerates page loading speed, and improves overall website performance, enhancing user experience. Customizing image sizes is integral to our website rebuild process, ensuring we serve appropriately sized images that align with the website’s design and performance requirements.

Safe SVG: Securely Using SVG Files

Safe SVG is an essential component of our WordPress plugin toolkit, designed specifically to allow the secure use of SVG files. SVG, or Scalable Vector Graphics, are commonly used due to their scalability and small file size, yet they can pose security risks due to their XML-based nature. The Safe SVG plugin mitigates these risks by sanitizing SVG files, ensuring they are free of malicious code before they are uploaded to your website.

The plugin supports various SVG elements and attributes, ensuring it will work with virtually any SVG file you upload. Furthermore, it includes an SVG Viewer within the media library, allowing you to preview your SVGs like an image.

By integrating Safe SVG into your WordPress toolkit, you enable the safe and secure use of SVG files on your website, maintaining site security while reaping the benefits of SVG’s scalability and small file size.

SVGs Help Us Maintain Brand Integrity

The prevalent use of SVGs in our workflow is particularly for logos and brand-specific images. The SVG format’s inherent quality and scalability make it a perfect choice for these applications.

Logos and branding elements often need to be displayed at various sizes across a website, from small icons to large banners. SVGs can be scaled up or down without any loss in quality, ensuring that our brand images always look sharp and professional, irrespective of the size at which they are displayed.

Furthermore, SVGs maintain their high quality even on high-resolution displays, providing an optimal viewing experience for all users of mobile devices. Therefore, by utilizing SVGs for logos and brand-specific images, we ensure the consistent representation of our brand across all platforms and devices.

Simply History: Tracking and Reverting Changes

Simply History is a powerful addition to our WordPress plugin arsenal, designed specifically to track and revert changes made to a website. In the dynamic world of web content, updates and modifications are inevitable.

However, tracking these changes and reverting to previous versions when necessary can be daunting. This is where Simply History comes into play.

Blame Log

The plugin offers a chronological log of all the changes made to your site, providing an overview of who made the change when it was made, and what was changed. It supports tracking changes to posts, pages, custom post types, and even comments. In addition, Simply History allows you to easily revert to any previous version of a page or post, thus providing a safety net for any accidental or undesirable changes.

By incorporating Simply History into your WordPress toolkit, you gain a comprehensive history of your website’s evolution, ensuring accountability for changes and offering the flexibility to revert modifications. This not only helps maintain the integrity of your website but also offers peace of mind in knowing you can easily undo changes if needed.

Incorporating Simply History into your WordPress toolkit is like having a digital time machine. This plugin is a lifesaver when something suddenly stops working, as it allows us to pinpoint the exact software or person responsible for the change.

You can effortlessly trace back the steps and identify the root cause of any issue. This level of transparency assists in swift troubleshooting and promotes accountability within the team, ensuring that every update or modification is well-documented. Overall, Simply History is essential for efficient website management and maintenance.

Yoast SEO: Optimizing for Search Engines

Yoast SEO is a powerhouse plugin for optimizing your WordPress site for search engines. It provides comprehensive features to enhance your site’s SEO, including keyword and readability analysis, breadcrumb customization, and XML sitemap generation. Yoast SEO also features a snippet editor, allowing you to preview and optimize your site’s appearance in search results.

Builtin in Key Word Analysis

Yoast SEO’s built-in Keyword Analysis tool ensures that your content is optimized for the right keywords, keeping your website relevant and improving its ranking on search engines. On the other hand, the readability analysis feature guarantees your content is user-friendly and easy to comprehend, enhancing user experience and engagement.

Provides Technical Data Structures

The XML sitemap generation feature automates the creation of a sitemap, making it easier for search engines to index your site. This leads to better visibility and potentially higher rankings on search engines. Breadcrumb customization lets you control how your site’s navigation appears to search engines and users, improving site usability and SEO.

Gives Out Clients a Power SEO Tool Out of the Gate

Incorporating Yoast SEO into your WordPress toolkit equips you with powerful tools for effective SEO management. This free plugin ensures your website is search engine-friendly, enhancing visibility, driving organic traffic, and ultimately contributing to your site’s success.

Gravity Forms: Streamlining Form Creations and Submissions

Gravity Forms is a significant asset in our WordPress plugin suite, designed especially to simplify the creation and management of online forms.

You can quickly create custom forms tailored to your needs with an easy-to-use drag-and-drop interface. The plugin supports various form fields, including text inputs, dropdown menus, checkboxes, and file uploads, offering users flexibility in interacting with your forms.

The plugin also comes with powerful features for managing form submissions. You can view, edit, and export submissions directly from your WordPress dashboard, streamlining form data management.

Additionally, Gravity Forms supports automatic email notifications, allowing you to stay informed about new submissions without continually checking the dashboard.

By integrating Gravity Forms into your WordPress toolkit, you ease the online form creation and management process, enhancing user experience and improving data collection efficiency.

Whether you need to gather user feedback, process product orders, or register event attendees, Gravity Forms provides a robust, user-friendly solution.

While numerous form plugins are available, such as Contact Form 7 and WPForms, Gravity Forms has consistently remained our top choice.

Its sophisticated feature set, combined with its user-friendly interface, makes it a standout choice for both developers and clients. The plugin’s advanced functionality doesn’t compromise its ease of use, making it an ideal tool for users of all technical levels.

Gravity Forms’ capacity to create customizable, complex forms with just a few clicks and simple drag-and-drop builder top-and-drop interface has been a game-changer in our operations. Its blend of sophistication and user-friendliness sets Gravity Forms apart, solidifying its position as our favorite form management tool.

Akismet: Shielding Your Forms from Spam

Another valuable addition to our WordPress plugin suite is Akismet, a formidable line of defense against spam in forms. By integrating Akismet with Gravity Forms, we streamline the spam detection process, making it easier and more efficient.

Akismet meticulously scrutinizes every form submission, distinguishing genuine responses from spam. It checks form entries against its vast global spam database to prevent your site from publishing malicious content. Aided by a robust learning algorithm, Akismet improves its spam detection capabilities over time, adapting to new spamming techniques and patterns.

Integrating Akismet with Gravity Forms is straightforward, providing a seamless experience combating form spam. It requires minimal configuration, enabling you to focus on creating and managing your forms without worrying about spam entries.

Incorporating Akismet into your WordPress toolkit fosters a secure and trustworthy online environment for your users. It ensures that your form submissions remain authentic and relevant, significantly enhancing the quality of your data collection efforts. In essence, Akismet is a critical tool for maintaining the integrity of your interactive website features and user communications.

Our Hosting-Specific WordPress Plugins:

for website owners who host with us some essential plugin

For Clients Who Choose to Host With Us

For clients who opt to host their websites with us, we provide a suite of what we think are the best WordPress plugins designed to enhance site performance, security, and usability. These plugins are meticulously selected and configured to work seamlessly with our hosting infrastructure, providing a robust and efficient website setup.

Our hosting-specific plugins include caching solutions for improved site speed, security plugins for protecting your site from cyber threats, and backup tools for safeguarding your valuable data. All these are optimized for our hosting environment, ensuring you get the most out of your hosting package.

We also offer dedicated support for these plugins, providing guidance and assistance at every step. Our hosting clients enjoy priority access to our support team, ensuring that any plugin-related issues are promptly addressed.

By choosing to host with us, you get a place to host your website and a comprehensive, fully-supported solution that empowers your online presence.

MalCare: Ensuring Top-Notch Security

Our WordPress plugin suite includes MalCare, a powerful and reliable security plugin that is a guardian for your website. MalCare offers a range of robust features designed to protect your site from potential threats and vulnerabilities. Its automatic malware scanning and removal feature helps keep your site clean and safe from harmful content.

MalCare safeguards your website from brute force attacks, while its login protection feature adds an extra layer of security to prevent unauthorized access. The plugin also offers a website hardening service, enhancing your site’s resilience against potential cyber threats.

Moreover, MalCare’s security measures do not sacrifice your site’s performance. The plugin carries out heavy-duty scanning on its own servers, ensuring your website’s speed and performance remain unaffected.

Integrating MalCare into your WordPress toolkit gives your website the highest level of protection, ensuring a safe and secure online environment for you and your users.

WP Rocket: Boosting Site Speed & Performance

To further amplify the performance of your website, we recommend WP Rocket, a top-tier caching plugin designed to maximize site speed and bolster user experience. WP Rocket’s intuitive and user-friendly interface makes optimizing your website’s performance effortless.

WP Rocket automates most of its caching features, ensuring your site operates at peak performance levels without requiring continuous manual input.

It performs page caching to reduce load times, file compression to save bandwidth, and offers images on request to speed up the site’s load time. These automated processes ensure your site remains fast and responsive, which is crucial for retaining visitors and improving search engine rankings.

The premium plugin also offers advanced features such as database optimization, Google Fonts optimization, and removing query strings from static resources. Integrating WP Rocket into your WordPress toolkit keeps your website on track, ensuring users enjoy a swift and seamless browsing experience. This can lead to improved user engagement, lower bounce rates, and a successful online presence.

Breeze: Streamlined Caching for Better Load Times

We are a Gold Agency with Cloudways hosting, and in the last year, they have incorporated Cloudflare’s Enterprise WAF and CDN into their hosting platform. We are migrating our clients from WP Rocket to Breeze because it has been specifically built to interface with Cloudflare’s full-page edge caching.

Breeze is a powerful WordPress caching plugin to streamline your site’s performance and enhance user experience. Breeze, with its simplicity, efficiency, and customization options, ensures that your website operates at an optimal speed.

Techniques such as file minification and grouping reduce the load on your server, thus speeding up your website’s load times. It also provides database cleanup options, further improving your site’s performance by removing stale data. Breeze’s CDN integration feature supports faster content delivery, making your website accessible to users across the globe with minimal latency.

Its user-friendly interface and easy configuration suit beginners and experienced users. Incorporating Breeze into your WordPress toolkit ensures your website visitors enjoy a quicker, smoother, and more satisfying browsing experience.

This leads to increased user engagement, reduced bounce rates, and an improved ranking on search engine results pages. In summary, Breeze is a potent tool for anyone seeking to boost their website’s speed and performance.

Customization is Key: Choosing the Right Free WordPress Plugins and Premium Plugins for Your Needs

finding the most popular wordpress plugins that meet your needs

Every WordPress site build project we undertake is unique and dynamic in nature. We understand clients have distinct needs, goals, and visions for online presence. Hence, we take a highly personalized and flexible approach to each project.

From selecting and customizing the theme that best reflects your brand to choosing plugins that support your website’s functional requirements, we tailor every aspect to align with your specifications. We also conduct a detailed analysis of your target audience and competitive landscape, allowing us to create an attractive website that performs exceptionally.

Moreover, we believe in continuous learning and adaptability. The digital landscape changes rapidly, and we remain committed to staying updated with the latest trends, technologies, and best practices. This ensures your website remains relevant, efficient, and ahead of the curve.

Our approach to WordPress site build projects is dynamic, client-centric, and forward-thinking, ensuring you receive a bespoke solution that propels your online success.

The Inevitability of Installing Additional Plugins Based on Specific Project Needs

you will need more advanced features

In the ever-evolving digital landscape, the requirements of a WordPress site can be as diverse as the businesses they represent. Our suite of staple plugins caters to universal needs like content management, form building, performance, and optimization.

An e-commerce website might require the integration of WooCommerce for seamless online transactions, or Yoast SEO could be crucial for a blog-focused site looking to improve its search engine visibility.

Similarly, a website dedicated to event management might benefit from an Event Calendar plugin, while one aiming to grow its subscribers list could leverage a plugin like MailChimp. These unique needs highlight the inevitability of incorporating additional plugins into your WordPress toolkit.

Our team is well-versed in identifying and integrating these plugins based on specific project needs, ensuring your website has the right tools to meet its objectives and serve your audience effectively.

The Value in Our Plugin Selection:

pro version, premium version

Our selection of plugins underscores our commitment to ease of use, performance, and speed, a pivotal factor in the modern digital landscape.

As user expectations for a quick and seamless browsing experience continue to rise, the speed of your website can significantly impact your overall online success. Slow loading times can dissuade visitors, increase bounce rates, and adversely affect your search engine rankings.

That’s where our chosen plugins, Imagify, WP Rocket, and Breeze, come into play. Both these plugins are purpose-built to optimize your website’s speed and performance.

They employ advanced caching techniques, file compression, and image loading on request to ensure that your site loads quickly and efficiently. Moreover, they provide additional features for further performance optimization, such as database cleanup and CDN integration.

Our plugin selection’s emphasis on performance and speed is a testament to our understanding of current digital trends and our dedication to providing you with a website that meets and exceeds user expectations.

The Imperative of Frequent Updates for Ensuring Security

website security

Regular updates are a vital aspect of maintaining and enhancing the security of your WordPress site. Cyber threats constantly evolve, and outdated software can be an easy entry point for malicious attacks. WordPress, an open-source platform, releases regular updates to introduce new features, fix bugs, and patch security vulnerabilities identified in earlier versions.

Keeping your WordPress website and its components updated is not a choice but a necessity in today’s digital landscape. Not only does it fortify your website’s security, but it also ensures optimal performance and compatibility with the latest technological advancements.

Serving Agencies With White Label Services:

customization options

We pride ourselves on offering comprehensive white-label services designed to help agencies thrive. Our white-label services allow your agency to offer our top-notch WordPress sites under your own brand, ensuring a seamless experience for your clients while allowing you to tap into new revenue streams.

We handle all the behind-the-scenes technical aspects, providing a fully scalable solution that complements your existing services. This allows your agency to focus on client relationships and business growth while we ensure your clients receive top-tier, performance-optimized, and secure WordPress sites.

The comprehensive and versatile plugins we selected as our base set provide a solid foundation that supports unlimited customization.

These plugins are robust and flexible, serving as adaptable building blocks tailored to meet various client needs. Whether it’s enhancing security with MalCare, optimizing performance with WP Rocket and Breeze, or integrating additional plugins for specific functionalities, the possibilities for customization are endless. This adaptability is key in ensuring the WordPress sites we build is high-performing, secure, and perfectly aligned with our client’s unique vision and objectives.


the best wordpress plugins for our builds

In conclusion, establishing a solid foundation for your WordPress sites involves carefully selecting robust and flexible plugins that cater to your unique requirements.

Recognizing the need for custom functionality, additional plugins can be integrated based on specific project requirements, ensuring an adaptable and scalable solution.

Moreover, updating your website and plugins is crucial for maintaining security and performance standards. A well-founded, secure, and efficient WordPress site is more than a digital presence; it is a powerful tool that aids in achieving your unique online vision and objectives.

It’s important to understand that not all plugins are created equal. When selecting plugins for your website, prioritizing quality ones from reputable contributors can make a difference.

Quality plugins from trusted sources come with the assurance of regular updates, robust security, and excellent support, all crucial for the smooth functioning of your website.

They are meticulously developed and rigorously tested to ensure maximum compatibility and performance.

So, don’t compromise on the quality of your plugins. Invest in premium plugins from respected contributors and empower your WordPress website with the best tools available. Remember, a well-equipped website is your gateway to digital success.

Key Takeaways:

The Essence of a Good WordPress Website Lies in Its Foundation

A good WordPress website is like a well-built house; it all starts with a solid foundation. This implies carefully selecting and integrating top-notch plugins. Quality plugins are the bedrock of an efficient, secure, and high-performing WordPress site.

A robust foundation keeps the site and its components updated to maintain top-notch security and performance standards. Just as you would regularly inspect and maintain the foundation of a house to ensure its structural integrity, a WordPress website, too, needs regular checks and updates.

Finally, the essence of a good WordPress site lies not just in its foundation but also in its adaptability. A solid base of plugins should be flexible enough to cater to unique requirements and scalable enough to accommodate growth.

Just as a good foundation supports the structure of a house while allowing for renovations and extensions, a good WordPress website foundation should support the site’s core functionality while allowing for customization and enhancements.

The Necessity of Choosing the Best WordPress Plugins That Are Performance-Centric, Regularly Updated, and Come from Renowned Contributors.

Choosing the best WordPress plugins that are performance-centric, are regularly updated, and come from reputable contributors is not merely a good practice; it’s an absolute necessity.

Performance-centric plugins contribute drastically to a website’s speed and efficiency, directly influencing SEO ranking, user experience, and conversion rates.

Regularly updated plugins ensure your website is protected against the latest security threats, compatible with new WordPress updates, and benefits from the latest features and enhancements. Updates often come with bug fixes that improve the stability and reliability of your website, providing your users with a seamless digital experience.

Choosing plugins from renowned contributors offers an added layer of assurance. Renowned contributors have a reputation to uphold and are therefore dedicated to maintaining their plugins’ highest quality and security standards. They also offer a wealth of resources and robust support, ensuring help is available whenever needed.

In sum, prioritizing performance-centric, regularly updated plugins from established contributors is a strategic move that elevates your website’s performance, security, and overall success.

The Customization and Dynamism Inherent in Every WordPress Website Build Project

Every WordPress website build project is characterized by a unique blend of customization and dynamism, making each project a bespoke creation.

The inherent flexibility of WordPress, coupled with its vast repository of plugins, enables us to tailor websites that precisely align with each client’s distinctive vision and objectives. This customization extends beyond aesthetic elements, encompassing functionality, user experience, performance, and security.

WordPress’s dynamism ensures that your website can evolve alongside your business. As your requirements grow or change over time, new functionalities can be readily integrated, and existing ones can be modified or scaled up.

This dynamism is vital in today’s rapidly evolving digital landscape, where businesses must swiftly adapt to changing trends and consumer expectations. In essence, the customization and dynamism inherent in every WordPress build project ensure that your website is not only a reflection of your current business needs but also a flexible tool equipped to support your future growth and evolution.

Avoid Plugin Overload

While plugins can significantly enhance your WordPress website’s functionality, it’s crucial to remember not to overload your site with them.

Too many plugins can negatively impact your site’s performance, leading to slower loading times and a less-than-optimal user experience. Moreover, an excess of plugins can cause long-term support issues.

Compatibility issues might arise as each plugin comes from different developers, causing website errors or crashes. Furthermore, every plugin added to your website increases the maintenance overhead. Each requires updating, monitoring, and troubleshooting, which can become burdensome.

Keeping your plugin use to a minimum is advisable, only using necessary ones and adding valuable functionality to your site. It’s about maintaining balance and focusing on quality over quantity for a smooth, efficient, and manageable WordPress experience.