The Genius Stack Methodology

It’s How We Do Websites

Genius Stack is our unique and proprietary approach to website development, design, security, performance, and support.

By following our Genius Stack Methodology, we are able to provide a successful web presence for our clients. This unique approach applies to both new and currently standing websites.

Built and Proven From Over 2o Years of Experience

The Genius Stack Methodology is based on proven success principles that we have perfected over 20 years of website development, hosting, and support experience.

A Comprehensive Approach

What makes our approach unique is our focus on security, performance, and support to ensure that your website not only looks good but also runs smoothly and is protected from potential threats.

We believe this comprehensive approach is necessary to provide a successful web presence.

Genius Stack is how we approach all our client engagements, whether we are working on a new website for a client, partnering with an agency or studio, or if we are taking over support and hosting for an already standing website.

fatlab genius stack methodology

The Genius Stack Methodology is based on six key areas:

  1. Content – We believe that content is king and work with your content (text, images, video, forms, etc.) in the most visually appealing, best performing, and most user-friendly way possible.
  2. Design – We take a user-centric approach to design, ensuring that your website is not only visually appealing but also easy to use. We have a simple philosophy on design that focuses on designing to the content rather than forcing content into a design.
  3. Code – Genius Stack is more than just methodology it is also our own theme, framework, and approach to building a best-practice WordPress website. This allows us to build quickly and customize easily to our client’s needs.
  4. Security – We take security seriously, and our Genius Stack websites/services are built with multiple layers of security to protect your data. From using only proven and maintained plugins to our own starter theme, regular software updates as part of our maintenance program, and a real-time web application firewall as part of our managed hosting program.
  5. Performance – Our Genius Stack websites are designed for speed, we work to ensure the code base is light and we utilize caching, CDNs, and other techniques to ensure your website loads quickly. We also have a full performance package that we apply to all our hosted sites to ensure fast load times.
  6. Support – This is where we really shine. Unlike other development shops that just want to build new websites and hosting companies that just want to take care of their servers, we take care of absolutely everything. We take care of everything from the hosting to the website, to the theme, to the plugins, and to any custom code. We respond to your support requests and work to enhance your site over time.

The Genius Stack System


When we build a website for a client, the first thing we do is a content audit and an information architecture. This is our unique content-first approach. Rather than the content having to fit a design, we ensure the design fits the content. This can be a bit different than how other agencies approach website builds. However, we have found this to be an incredibly effective and cost-saving method.


Design isn’t just about how a website looks; it’s also about how it works. The user experience should be smooth and intuitive, without any frustrating dead ends. The overall goal is to make the visitor’s journey as easy and enjoyable as possible. A well-designed website will also help you rank higher in search engines. Good design will enhance your brand. Our unique approach to design focuses on content and structure which results in a pleasurable user experience.


Clean code makes a site more efficient and reliable. Following best practices in development ensures the underlying code remains organized and maintainable. Clean code can also improve your site’s performance and security. This is why we do not rely on commercial themes and heavy plugins to build your website. Instead, we build websites in a manner that experience and expertise tell us is best for usability, performance, security, and long-term support.

Website Security

We provide a comprehensive security package that is crucial to the safety of your website and your data. This package includes regular software updates, backups, 24/7 monitoring, malware scans, and a real-time firewall.

Website Performance

Website performance is critical to the success of any website. Users are impatient, and if a website takes too long to load, they will simply move on to another site. This is why we focus on delivering the fastest load times possible. We run dedicated infrastructure and can scale to your unique needs. We also have servers in 20+ US and Canadian datacenters that include features like CDN and optimized caches for you.

Website Support

As your website support partner, we provide ongoing assistance in keeping your website running smoothly. We will troubleshoot technical issues, monitor your website for uptime and performance issues, and provide general maintenance and updates.

fatlab genius stack methodology